El iPhone Kuyi-flagship yenkampani. Impumelelo yayo ilinganiswa ngokususelwa ekunqobeni amarekhodi aqhubekayo futhi alandelanayo, kepha, Umlando ukhombisile ukuthi ikusasa akufanele lifakwe kumkhiqizo owodwa, ngakho-ke Apple iqalile futhi yasheshisa indlela yokwehlukahlukana.
I-Apple, ukwehluka njengendlela yokuvikela
"Ukwehlukahluka". Ngisho nalabo bethu abasanda kwethulwa ngokwezimo zezomnotho nezomnotho bayazi ukuthi ukwehlukanisa izindawo zebhizinisi lenkampani kungenye yamasu angcono kakhulu ekubhekaneni nemiphumela engafuneki yesikhathi esizayo. Futhi uma ngiyazi, kungcono ngisazi phakathi Apple. Ngalesi sizathu, inkampani yaseCupertino isheshise kulo nyaka i-2015 inqubo yokwahluka okubandakanya imikhiqizo emisha nezinsizakalo ezintsha. Futhi ngukuthi, ngokuqinisekile, ngeke ufune ukubona ikusasa lakho njengoba iNokia selivele yalibona.
I-infographic emangalisayo onayo kule migqa elungiselelwe nguMPRIETO Isazi Sezomnotho ivumela umbono osheshayo nosebenzayo walokho okuyi- Umbuso we-Apple, eyinkampani eyinhloko kunazo zonke futhi enkulu kunazo zonke emhlabeni. Kepha kancane kancane futhi kusukela ngo-2007, ingqikithi yempumelelo ye-Apple iwela ikakhulukazi kumkhiqizo owodwa: the iPhone. Impumelelo yayo ayikaze ibonwe futhi, njengoba uPrieto akhombisa, amarekhodi akhe aqhubekayo azisekho izindabangokunembile ngoba ziyaqhubeka njalo.
Ubukhulu besibalo busobala ngokuqhathanisa: I-Apple ikhokha kakhulu nge-iPhone kunemali abayifakile ihlangene nawo wonke amabhizinisi abo ngesikhathi esifanayo, imidondoshiya efana neMicrosoft, Google, Facebook neYahoo! (M. Prieto)
Ngalokhu, ingxenye enhle yamanje futhi, ngaphezu kwakho konke, ngekusasa le- Apple kuhlala ku iPhone, isibopho mhlawumbe esikhulu kakhulu kumkhiqizo owodwa nokuthi lokho "impumelelo ye-iPhone yinkemba esika nhlangothi zombili." Kungani? Yize ngalesi sikhathi esiqondile kunzima ukukucabanga lokho Apple ingahle ikhubeke ngokugqama kwayo, umlando wezobuchwepheshe ukhombisile ukuthi lokhu kungenzeka: INokia yawa ukusuka phezulu kuye phansi. Futhi ngukuthi, ngaphezu kwalokho, labo baseCupertino abakwazi ukunganaki ukuthi abasebenzisi, kwesinye isikhathi, bangaba namandla kakhulu.
Isaziso esithi «kumatilosi» yindaba ye- iPad. Iminyaka emihlanu impela ngemuva kokuvela kwayo nezigidi zamayunithi zithengisiwe, i- I-iPad ka-Apple isivele iqoqa izindawo eziningi ezilandelanayo ezilahlekelwa isabelo semakethe. Umkhiqizo umane nje uyamangalisa, kepha kukhona okwenzekayo bese kuwuphika, njengoba kubonakala sengathi i-Apple yenza, kungahle kungabi yindlela engcono kakhulu; Izizathu zalokhu ziningi kepha noma kunjalo, kuyinto i-iPhone ebingakwazi ukuyikhokhela.
Ubhekene nakho, I-Apple ihlukanisa ibhizinisi. I I-Apple Watch ukubheja kwakho okusha ngokweminyaka yehadiwe ngemuva kokuba lesi sigaba somkhiqizo sesivele sisemakethe. Iningi labahlaziyi liyavuma ukuthi yonke le iDevices entsha ilele kuyo buyisela iwashi lesandla esijwayelekile emfashinini, okungukuthi, ukukholisa labo abagqoka iwashi ukuthi bakhethe i- I-Apple Watch futhi, mhlawumbe okunzima kakhulu, ukukholisa labo thina eminyakeni eyedlule esasikhulula izihlakala zethu kulolo thuluzi.
El I-Apple Watch Kungaba, noma cishe, kube "yi-flagship" elandelayo yebhulokhi, yize kusesekuseni kakhulu ukwazi, yize inkampani isivele isitshale isu layo wagxekwa kakhulu uSteve Wozniak uqobo futhi kuseva, ukunethezeka okweqile nobukhazikhazi obunamamodeli we-18.000 euro ngegolide emema, abacebile, ukucabanga, noma bengazi, into efana nokuthi "Ngingaba ne-Apple Watch njengendoda ecebile esemsebenzini" .
«I-Apple isivele itshalile isu layo (...) ukunethezeka nobukhazikhazi obuningi ngamamodeli we-18.000 euros ngegolide abamema, abanemali encane, ukucabanga, noma bengazi, into efana ne-« Ngingaba ne-Apple Watch njengomuntu ocebile osemsebenzini ».
Ihadiwe entsha, kepha nezinsizakalo ezintsha. Sekuyiminyaka, amanye ama-greats afana ne-Amazon futhi, ikakhulukazi iGoogle, acabanga ukuthi ibhizinisi lisezinsizakalweni. Uma kuyiqiniso noma cha, angazi, kodwa ini I-Apple iqala ukubheja kakhulu ekunikezelweni kwezinsizakalo ubufakazi.
Akungabazeki ukuthi, ngaphambi kokuphela konyaka, sizobona i- insizakalo entsha yokusakaza umculo Isitayela seSpotify kanye ne insizakalo entsha yokusakaza ye-TV. Inselelo, futhi, inkulu, ikakhulukazi esimweni somculo lapho iSpotify isivele iyinkosi engenakuphikiswa. Okwenzekayo kulezi zinsizakalo ngokuzayo kuzoncika kakhulu isu elamukelwa yinkampani. Ngokokuqala ngqa kulindeleke ukuthi I-Apple yethula uhlelo lokusebenza lokusakaza umculo lwe-multiplatform ukuthi ayikhawuleli insizakalo kubasebenzisi be-block futhi, ngakho-ke, ayikhawuleli imali engenayo; okunikezwayo okungabiza kakhulu kepha lokho kungafaki uhlelo lwamahhala (ngokushintshanisa ngokukhangisa) njengoba kwenza iSpotify. Abasebenzisi balezi zinsizakalo bazokwamukela kanjani lokhu?
Ngokuphikisana nalokhu, insizakalo yethelevishini izokhethelwa abasebenzisi kuphela Apple Yize, uma iqhinga lomculo lisebenza, ngubani ongaphika ukuthi ngokuzayo kuzophinde kube yinsiza yabadlali abaningi?
Okwamanje wonke amahemuhemu (nge-Apple akukho okuqinisekile kuze kube yilapho umphathi wayo ethatha isiteji), yize amahemuhemu esondele eqinisweni kunalokho okubonakalayo futhi, noma kunjalo, ubufakazi bokuthi I-Apple ihlukanisa izindawo zayo zebhizinisi.
UMTHOMBO: Ukunwetshwa
