Isevisi yokusakaza umculo yakwa-Apple ihlala inganqandeki, njengoSpotify, njengamanje enababhalisile abangaphezu kwezigidi ezingama-60. Ngokwengxoxo uJimmy Lovine ayinikeze ukushicilelwa kweBillboard, I-Apple Music ikhule kakhulu ezinyangeni ezintathu ezedlule futhi njengamanje inabasebenzisi abayizigidi ezingama-30.
Engqungqutheleni yokugcina yabathuthukisi, abafana baseCupertino baphinde basebenzisa lo mcimbi ukumemezela ukuthi ngalolo suku babenababhalisile abayizigidi ezingama-27. Ezinyangeni ezintathu nohhafu kamuva badlule umkhawulo we-30, usezingeni ababhalisile nje uhhafu njengoba Spotify, inkosi yomculo engenakuphikwa isakaza emhlabeni wonke.
Akekho ophikisana nokuthi uLovine ungumthandi womculo, empeleni wayengomunye wabasunguli beBeats Music, kodwa uyavuma ukuthi ukwengeza ababhalisile abasha, ukukhipha ama-albhamu akhethekile nokuphula wonke amarekhodi kulo mkhakha, akwanele ukugcina insiza yomculo yokusakaza ye-Apple emakethe:
Ngicabanga ukuthi sisendaweni efanele, sinabantu abafanele kanye nesimo sengqondo esifanele sokungahambisani nalokho okukhona njengamanje. Ngoba nje sithola izigidi zababhalisile futhi sandisa inani lamakhathalogi atholakalayo akusilo iqhinga. Lokho ngeke kubambe.
Angicabangi ukuthi ukusakaza kwanele. Angivumelani nokuthi konke kuzohamba kahle [nje] ngoba i-Apple ingene ekusakazeni futhi izinombolo zikhuphuka ngenxa yalesi sizathu. Bheka ikhathalogu: kuyindaba yesikhathi ngaphambi kokuba iminyaka yama-60 ibe ngama-50 bese eyama-50 ibe ngama-40. Abantu abazolalela ama-60 bazofa - ngingomunye wabo. Ukuphila kuyaqhubeka. Ngakho-ke kufanele usize abaculi ukuthi bakhe izinto ezintsha ababengeke bazenze ngokwabo.