NgoJuni 30, 2015, insizakalo yomculo yokusakaza yenkampani yeCupertino, i-Apple Music, yazalwa. Ngemuva kwezinyanga ezintathu zokuqala lapho noma imuphi umsebenzisi ajabulela insiza mahhala, umzuzu weqiniso wafika: ngubani owayezimisele ukukhokha? Ngabe kuzoba impumelelo noma ukwehluleka? Ngabe ingamelana neSpotify enamandla onke?
Ngalesi sikhathi impendulo ibonakala icacile: I-Apple Music ayimile ukubona inani lababhalisile abakhokhelayo landa. Ngohlelo lomndeni olumnandi (ababhalisile abangafika kwabayisithupha ngama-euro angu-14,99 kuphela ngenyanga) noma ngokunikezwa kwabafundi baseyunivesithi (uhlelo ngalunye ngenani lentengo ngama-euro angu-4,99 kuphela ngenyanga), i-Apple Music Isivele yedlule kude izigidi ezingama-20inani lababhalisile, njengoba u-Eddy Cue esho izolo kusihlwa. Kodwa-ke, inkampani ayijabule.
I-Apple Music: izigidi ezingama-20 nokukhula kuyaqhubeka
Apple Music manje "usedlule kahle izigidi ezingama-20" ababhalisile. Lesi yisitatimende esenziwe yisikhulu senkampani u-Eddy Cue ngenkathi ebambe iqhaza kwiRecode Media Conference izolo ebusuku.
UCue uchaze ukuthi insiza I-Apple Music iyaqhubeka nokukhulaKepha waveza nokuthi i-Apple ayigculisekile ngokuthi izibalo zamanje zikuphi futhi ngenxa yalokho, izoqhubeka nokusebenza ukuze izinombolo zingayeki ukukhula.
Elilodwa nelinye lesihlabathi. I-Apple Music ikhule ngokwenani lababhalisile abakhokhelwayo ngejubane elimangalisayo, ifinyelela kuma-quotas imbangi yayo enkulu, iSpotify, ethathe iminyaka ukuyizuza. Yize kuyiqiniso futhi ukuthi bekunezinye izikhathi nezinsizakalo zokusakaza (umculo noma ividiyo) bezingasabalaliswanga njenganamuhla. Noma iyiphi inkampani inganikeza noma yini ukwethula insizakalo, engaphansi kweminyaka emibili, eyayinababhalisile abayizigidi ezingama-20 abathi, inyanga nenyanga, bakhokhe imali yabo "ngokwenkolo". Kepha i-Apple ifuna okungaphezulu.
Ngakolunye uhlangothi, futhi njengoba bekuyinto ejwayelekile enkampanini isikhathi eside, u-Eddy Cue usinikeza izindaba ezimnandi (isifinyezo esikhulu), kepha asinikezi inani elithile lababhalisile i-Apple Music enayo njengamanje. UCue ulinganisela ekutheni lo msebenzi "usudlule kahle kwizigidi ezingama-20" (kudlule kahle izigidi ezingama-20, kusho).
NgoDisemba odlule, i-Apple yamemezela ukuthi i-Apple Music isivele ifinyelele kwababhalisile abayizigidi ezingama-20, ngakho-ke iqiniso lokuthi insiza manje inezigidi ezingama-20 "zidlulile", ezinyangeni ezimbalwa kamuva, kungaba enye ingqopha-mlando ephawulekayo ekuziphendukeleni kwemvelo ofanayo. Phambilini, ngoSepthemba, inkampani ibimemezele ukuthi isifinyelele kwababhalisile abayizigidi eziyi-19.
Lokhu kuziphendukela kwemininingwane kungenza ngicabange ukuthi, yize sekudlule kakhulu ababhalisile abakhokhelayo abayizigidi ezingama-20, bekungeke kufinyelele ezigidini ezingama-21, ngakho-ke ukukhula, mhlawumbe, bekungancipha. Futhi mhlawumbe futhi, lesi yisizathu esenza ukuthi inkampani, yize inezibalo ezinhle ngokuphelele, ingajabuli ngendlela obekufanele ibe ngayo.
Futhi ngalokhu, u-Eddy Cue uphinde wachaza ukuthi yize i-Apple Music ikhula, inkampani ayenelisekile ngale nsizakalo okwamanje futhi ibona indawo yokukhula "okucacile". UCue ukuvezile lokho cishe abantu abayizigidi eziyi-100 njengamanje babhalisele umculo osakazwayo, kepha inani labantu abalalela umculo liphakeme kakhulu kunalokho.
Okukhethekile "akukaze kube kuhle ngokuhamba kwesikhathi"
UCue uphinde wabuzwa ngemizamo ka-Apple yokuthola amalungelo akhethekile, isikhulu sichaze lokho amalungelo okusakaza akhethekile angaphezulu kwecebo lokuphromotha kunokuhamba kwesikhathi eside yabaculi. Eqinisweni, uCue waze washo lokho okukhethekile "akukaze kube kuhle ekuhambeni kwesikhathi" wemboni yomculo.
UCue ukuchaze lokho ingxenye yecebo lika-Apple akukhona ukuqinisekisa amalungelo akhethekile, kepha sebenza nabaculi kusukela ekuqaleni kuze kube sekugcineni, njengoba enza ngeChance the Rapper noDrake, phakathi kwabanye.
