I-Apple ibilokhu ibonakaliswa yinkampani enakekelayo futhi noma kunini lapho izama khona, izama ukusiza ezikhathini ezinzima kakhulu noma eziyinkimbinkimbi. I-akhawunti ye-Apple Music ku-Twitter isishintshe incazelo yekhava yayo ukukhombisa umlayezo wokweseka ukulwa nokucwasa ngaphezu kwalokho khansela uhlelo lwesiteshi se-Beats 1 ngokujoyina umkhankaso weBlack Out ngoLwesibili.
Lapho abasebenzisi be-Apple Music kuzo zombili i-United States neCanada bengena kuhlelo lokusebenza, umyalezo wokulwa nokucwasa uboniswa ekhasini lasekhaya esikhundleni sokukhetha umculo ojwayelekile. Lo mlayezo, akuthinti izilawuli zokudlala noma eminye imisebenzi njengoba insizakalo iqhubeka nokusebenza.
NgoLwesibili, ngoJuni 2, i-Apple Music izobheka iBlack Out ngoLwesibili. Sizosebenzisa lolu suku ukucubungula nokuhlela izenzo zokweseka abaculi abaMnyama, abadali abaMnyama, kanye nemiphakathi yabamnyama. #TheShowMustBePused #BlackLivesMatter pic.twitter.com/xkvn31DpYc
- Umculo we-Apple (@AppleMusic) June 2, 2020
Umlayezo wokusekelwa okhonjisiwe ungokulandelayo:
Ekusekeleni ngokuqinile amazwi amnyama achaza umculo, ubuhlakani namasiko, sisebenzisa okwethu. Lo mzuzu usibiza sonke ukuba sikhulume futhi sithathe isinyathelo ngokumelene nobandlululo nokungabi nabulungisa kwazo zonke izinhlobo. Simi kubumbano nemiphakathi yabamnyama emhlabeni jikelele.
Umlayezo uphela ngama-hashtag athi #TheSowMustBePaused nethi #BlackLiveMatter kanye nenkinobho esiholela ohlelweni lweBeats 1 olwenziwe ngokukhethekile lapho Ukukhethwa okukhethiwe komculo omnyama omuhle kunabo bonke.
I-akhawunti esemthethweni yakwa-Apple imemezele izolo ntambama ukuthi inkampani ezinze eCupertino iyajoyina lo mkhankaso ku-rbonisa futhi bahlele izenzo zokweseka abaculi, abadali nemiphakathi yabantu bebala.
U-Apple uphoqeleke ukuthi vala ezinye zezitolo zayo kulo lonke elaseMelika, ngenxa yokuphanga okwenziwe yimibhikisho eyenziwe yi ukufa kukaGeroge Floyd eMinneapollis umuntu ongowemvelaphi emnyama owashona ezandleni zamaphoyisa futhi okhuthaze le nhlangano entsha yokubhikisha i-Apple ayijoyinile.
