Kubukeka sengathi i-Apple iyeka ukunikeza insiza yokusakaza umculo mahhala ezinyangeni ezintathu zokuqala zabasebenzisi abasha futhi manje kuzobiza ama-euro angu-0,99. Empeleni, akuyona into engathinta kakhulu amaphakethe wabasebenzisi ngoba sikhuluma nge-euro eyodwa, kepha kubonakala kumangaza kithi ukuthi ngokuzumayo labo bakaCupertino bayeke ukunikela ngalezi zinyanga ezintathu zesilingo samahhala njengoba benzile kusukela ekuqaleni ngenkathi yethulwa le nkampani yomculo. Manje, njengoba kwenza enye yezimbangi zayo ezinkulu emkhakheni wezomculo i-Spotify, insiza ka-Apple ayisasebenzi mahhala kulabo abafuna ukuyizama futhi ilinganiswa phakathi kwezinsizakalo zombili.
Sibona ushintsho ezinkokhelweni emazweni amathathu kwamaningi anale sevisi: Spain, Australia naseSwitzerland. Lawa mazwe angaba ngowokuqala amaningi ukuthola izinguquko, kodwa okwamanje alukho ushintsho kokunye.
I-Apple ifuna ukukhulisa insizakalo yayo yokusakaza umculo futhi kungenzeka ukuthi izinkampani ezirekhoda zihlangene ngalokhu kuhamba kwe-Apple. Ngesonto eledlule uJimmy Iovine, umqondisi omkhulu wenkonzo ye-Apple Music, uhlangane no Ibhizinisi Lomculo Emhlabeni Wonke ukwenza ingxoxo entsha, lapho kuthintwe izingqinamba zamanje njengesikhathi sesivivinyo samahhala sikaSpotify, ukunikezwa okukhethekile nabaculi nabadidiyeli, nezinye izingqikithi ezisezingeni eliphansi embonini yomculo. Kungenzeka ukuthi i-Apple isivele icabange ukukhokhisa le-euro engokomfanekiso isikhathi sayo sesivivinyo sezinyanga ezintathu, kepha lokhu yinto esingakholelwa ukuthi idluliselwa kwabezindaba ezikhethekile. Kunoma ikuphi manje sekusemthethweni futhi ukuzama i-Apple Music izinyanga ezintathu kufanele sikhokhe lama-euro angu-0,99.
