Komunye wemizamo yakhe eminingi yokuhola imakethe yokubukwayo, I-Apple Music izuze ukusebenzisana okuseduze namalebula amakhulu kulo mkhakha. Warner Music Group, ikhathalogu yakhe yakhiwe ngabadwebi besimo sesi U-Ed Sheeran, uPelepele obomvu oshisayo noma uBruno Mars, uvumelane nenkampani yezobuchwepheshe esekwe eCupertino isivumelwano lapho amanani akhokhwa yi-Apple engaphansi kwalokhu abekade bekukhokha kuze kube manje.
Ngenxa yalokho, I-Apple izothola izinzuzo eziningi futhi, mhlawumbe, abasebenzisi be-Apple Music bazosebenzisa lesi sivumelwano ngenxa yokwehla kwentengo yensizakalo yanyanga zonke. I-Warner Music akuyona ukuphela kwe-Apple okuxoxiswana nayo, I-Sony Music Entertainment ungasayina isivumelwano esifanayo maduzane.
Izibalo ze-Apple zilula kakhulu: Ababhalisile abaningi, imali encane inkampani yaseNyakatho Melika kuzodingeka ikhokhele inkampani yokuqopha. Lesi sivumelwano no Warner Music Group Kungaletha izinzuzo ezinkulu enkampanini yaseNyakatho Melika.
NgoJuni odlule, besinezindaba mayelana nezinhloso ze-Apple zokwehlisa inkokhelo eyenzele ababhalisile bayo ngamunye. Kwakunzima kakhulu ukwenqaba isiphakamiso esenziwe ngabafana baseCupertino, ngoba ndawonye Spotify, I-Apple Music ibe ngumthombo oyinhloko wemali engenayo embonini enkulu yokuqopha.
Isivumelwano phakathi kwezinhlangothi zombili sincike ekukhuleni kwensiza yokusakaza umculo endaweni yesikhulumi enikezwa yi-Apple. Okwamanje, i-Apple ibikhokha cishe ama-58% wemali eyenziwe yipulatifomu yayo. Ngokwalo mbiko, Sekuxoxiswene ngethonsi elingu-3%, okuthelwa ukukhokha cishe ama-55%. Yize kungenzeka ukuthi iphesenti eligciniwe likhulu uma kuhlangatshezwana nochungechunge lwezinhloso zokubhalisile ezifakiwe esivumelwaneni.
Kuvela ukuthi ukufakwa ekhompyutheni komculo akubulali imboni yokuqopha phela. Ukuthengiswa komculo emhlabeni wonke kukhule cishe ngo-5.9% ngonyaka odlule, okuhambelana cishe nama- $ 15.700 billion, futhi Goldman Sachs ilinganisela ukuthi ingafinyelela ku- $ 41.000 billion ngo-2030.
Okwamanje, Okuningi kwalokhu kukhula kungabangelwa ukuthandwa kwezinsizakalo zomculo ezikhokhelwayo. Futhi kusukela kuleli hlobo, Spotify inababhalisile abakhokhelayo abangaphezu kwezigidi ezingama-60, ngaphezulu kwe-Apple Music, enababhalisile abakhokha ngaphezulu nje kwezigidi ezingama-27.
