Njengonyaka ngamunye i-Apple yenza itholakale kubasebenzisi uchungechunge lwemikhiqizo esiza ukulwa nayo esinye sezifo ezimbi kakhulu emhlabeni, Ingculaza. I-Apple nezinye izinkampani ezinkulu bavamise ukujoyina lolu hlelo lokuqongelela imali futhi banikele ngengxenye yenzuzo etholakala ngokuthengiswa kwemikhiqizo yabo.
Endabeni ye-Apple, lawa amanye amadivayisi nezesekeli zayo. Kulo nyaka PRODUCT (RED) engeza imikhono ye-iPad, i-iPod touch, i-iPod shuffle, iBeats Solo 2 headphones ezesabekayo, amabhande we-Apple Watch, nokuningi kulo mkhankaso.
Isiqubulo womkhankaso we-Apple PRODUCT (RED) kuwebhusayithi yakwa-Apple kulo nyaka ufundeka kanjena:
Njalo uma ukhetha (RED) ™ sisondele emhlabeni ongenayo i-AIDS. Uma uthenga izinto ze- (PRODUCT) RED ™, usiza ukwakha isizukulwane esingenayo ingculazi. Isikhwama iGlobal sesivele siqoqe amaRandi ayizigidi ezingama-320 - ngaphezulu kuka- $ 100 kwa-Apple - ukuhlinzeka ngosizo lwezempilo nemfundo kulabo abathinteka kakhulu.
Uma ubucabanga ukuthenga ikesi noma omunye wemikhiqizo kwikhathalogi ye-Apple, uyawuthanda umbala obomvu emikhiqizweni yakwa-Apple futhi ufuna nokusiza kulokho kuthengwa ekulweni nengculaza, leli yithuba lakho. Sicabanga ukuthi lo mkhankaso uzohlala kuze kuphele inyanga, kepha i-Apple ayisho ndawo ukuthi izothatha isikhathi esingakanani, ngakho-ke uma ufuna eminye, ungalindi isikhathi eside ukuthola le mikhiqizo. Uma ufuna imininingwane engaphezulu mayelana nokuthi imiphi eminye imikhiqizo etholakala ezinkampanini ezahlukahlukene ezibamba iqhaza, ungafinyelela kusuka kulokho kuya ku- I-RED.org