OTT (over-the-top) services are those that are available through an internet connection without the provider having influence on what their customers see. In short, streaming video services such as Netflix, Apple TV +, HBO, Amazon Prime Video ...
During the first quarter of the year, when the pandemic was already rampant, Netflix experienced a substantial increase in the number of subscriptions worldwide, an increase that they did not expect in the growth forecasts for the first quarter of 2020.
Netflix is an established video streaming service with a long history. If we talk about new streaming video services, we have to talk about both Apple TV + and Disney +. Both have been the most hired new OTTs during the COVID-19 pandemic U.S..
While Disney + reached 49% of households with an internet connection, Apple TV + reached 27%. 88% of all households with broadband tried one of the new streaming video services, making use of the free trials that they have offered during these weeks.
According to Park Associates, who has prepared this study, the question that nobody knows how to answer is whether these new services will be able to retain new subscribers, since the number of customers who have canceled their subscriptions has increased in the first quarter of 2020, going to 41% from 35% in the first quarter of 2019.
While Apple TV + gives away a one-year subscription to all those users who buy an iPhone, iPad or Mac device, Disney + launched an aggressive campaign that It allowed to save two months of subscription by contracting a full year, an offer that many people have taken advantage of, hoping to see how this platform grows in the coming months, because the original content available (I am not referring to series and films already released) is more limited than that available on Apple TV +.
