Apple has tried fishing in Hollywood with "Greyhound" and liked the result. Now he wants to continue fishing in the river stirred by the COVID-19. But only big fish. Although fishing is expensive. Roughly this would be the summary.
Those from Cupertino have verified how well they invested 70 million dollars they paid to get the rights to Tom Hanks' latest action movie. The company does not usually give audience data, but they have certainly been very good, and many viewers expressly subscribed to Apple TV + to see the premiere. Apple wants more of the same.
Apple wants to repeat the success obtained with the premiere on Apple TV + of the feature film starring Tom Hanks «Greyhounds«. Fast Company he just published an article explaining that Apple may be preparing to release more than a dozen "blockbuster" movies a year to Apple TV +.
Apple aims to buy 12 blockbuster movies a year
Explain that of the twelve movies a year, up to four would be comparable to "Greyhound" in scale. Apple has started scouring Hollywood for large feature film projects for the rights.
Without a doubt, including blockbuster movies in the Apple TV + catalog could help attract more subscribers. Although Apple does not release official viewing numbers, "Greyhound "'s opening weekend is known to rival that of a traditional box office hit in theaters. What's more, the 30% of viewers who saw "Greyhound" were first time subscribers Apple TV +. Resounding success.
As has already happened with "Greyhound," Apple is likely to have the opportunity to acquire more films that will not see a release in theaters due to the coronavirus pandemic. However, the company will likely follow its prestige motto, and will only buy movies with a assured success and quality, no filler to increase the volume of your streaming video offering.