Apple's Q3 2017 results meet expectations

In the last hours, we have known the Apple's results for the company's 3rd fiscal quarter. In a previous article, we discussed the analysts' trust in the company, with quarterly sales forecasts between € 43.500 and € 45.500, above the same figure reached in the same period of the previous year. Good results affect users more than it may seem: The key is trust in the company, which is demonstrated in user sales. Good results imply trust in the company, and this in turn will take the message of the users to develop new products.

With some advance notice, the company published a press release with the results. The analysts had been right. In this quarter, sales amounted to 45.400 million, which represents a 7% increase compared to the previous year. In addition, the company increasingly sells abroad. At this time 61% of sales are produced outside the US In the words of Tim Cook:

The 7% revenue increase year-on-yearl, we are happy to report our third consecutive quarter of accelerated growth and the best quarterly record of service revenue ever.

This was the Apple Keynote of the iPhone 7 and the Apple Watch Series 2

And is that today for Apple, revenue from Apple Music, iCloud, app stores, represent a very significant part of its business.

The Apple CEO also added:

We have hosted an incredibly successful Worldwide Developers Conference in June, and we are very excited about the advancements in iOS, macOS, watchOS and tvOS coming this fall

But also he set goals for his last quarter of the year, 

  • Income between $ 49.000 billion and $ 52.000 billion
  • Gross margin between 37,5% and 38.

Ultimately, the company is progressing as planned, and as we anticipated at the beginning, this should help us with investment in new products and software innovations.


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