The last quarter of 2018 was not good for Apple's action. The downward forecast for iPhone sales seems to mark the downtrend of the stock. This information was received from the Apple suppliers announcing cuts in production.
The year did not start better, when the same Cook confirmed a cut in revenue forecasts around the 9 one billion dollars for your first fiscal quarter. It was Apple's first forecast cut in 15 years. The market panicked, trading the stock at $ 142 minimum.
After these first moments of uncertainty, the value of the share has begun to return to the bullish path. The latest quote closed at $ 156,82, just one dollar from the close before the communication. Manzana It is not the only US tech company affected by the decline price, affected by the trade wars between the US and China.
Apple had budgeted revenue between $ 89 billion and $ 93 billion. Last day 2 changed the forecast to 84 billion Dollars. In part, the drop in income is due to the decrease in the renewal of the iPhone, due to the campaign promoted by Apple in the replacement of batteries. Other voices speak of a mature technological market, although this statement will have to be verified during the course of 2019, where the batteries have returned to their initial price.
Other factors for the cut in the share price is Apple's decision to do not report on sold units of the products. With this, it does not offer this information to the market, which can distort the appreciations of the company's performance. Cook himself announced that the market was underestimating the potential of the Apple ecosystem and if so, the price should not be so influenced by the sale of iPhone, Apple Watch, iPad or Macs among others. Be that as it may, the sale of services by Apple rises in each presentation of results. We are talking about the App Store, Apple Music, iCloud, iTunes, etc, which will be the future of Apple.
