During this week Apple has launched several announcements focused on its new products, the iPhone 6 and 6 Plus and its operation with, for example, the MacBook Air with the Continuity protocol. We already mentioned the name of these ads in a previous article, and they were the ad titled Gamers and Reservations.
However, on the same day another ad titled VoiceText and days later the announcement that we present to you in this article, which this time is related to the new helmets Solo2 by Beats and Apple. An idea that he had Karen cheng, a San Francisco designer who has already created several videos that have gone viral.
When you see the advertising video of the new Solo2 helmets, both in their wireless and wired versions, you will see how many famous people are the ones who make the video-selfie that consists of starting the video from one ear and moving the mobile in a circular way finish in the other ear. By doing this movement with several different people and joining the videos we have the effect of changing moment and person instantly.
The truth is that the idea is fantastic and everyone who watches the video is invited to start making their videos with the same philosophy and with their Solo2 headphones on. In the advertising video, both the original creator of the video model and famous people among which we can list you the actor from The Walking Dead, Norman Reedus, Victor Cruz or Serena Williams, Among many others.
If you want to see the effect that this advertising campaign is having, you just have to dive a bit on Twitter with #SoloSelfie and you will see that it is already spreading like wildfire, in principle due to the effect it has had that all the famous people who appear in advertising have announced it on their Twitter accounts.
Then we leave you with the video created by Beats and Apple and later with that of the designer Karen cheng.
http://youtu.be/mcbVomzq1Ig