In the last two years, Spotify has entered the podcast world with force, acquiring a large number of services in addition to reaching multi-million dollar agreements with some of the best-known producers, such as Joe Rogan, and with important personalized ones such as Michelle Obama.
All these movements have allowed Spotify to practically lead the podcast industry, despite being in the market for such a short time, taking advantage of the sloppiness that Apple is showing on its podcast platform, a platform that despite Eddy Cue's promises of 2 years ago, continues without offering a monetization method for content creators.
When it seemed that Apple was passing through podcasts, the latest news related to this audio format points to the opposite. According to what they say from Bloomberg, Apple has bought Scout FM, a startup that turns podcasts into an experience as close to conventional radio as possible.
While podcast apps, including those from Apple, traditionally work by allowing users to choose an individual podcast to listen to, Scout FM creates podcast stations on various topics.
If a person is interested in technology, the application would create a station that will create a curated selection of tech podcasts. Scout FM is quite popular among Apple device users and is compatible with CarPlay, Apple's Siri digital assistant and Amazon Alexa-based devices.
An Apple spokesperson has confirmed the purchase of this company from Bloomberg, But as on all previous occasions, it has not revealed the company's future plans, but everything indicates that Apple's Podcast application will offer a recommendation system similar to that offered by Scout FM in future updates.
