Veteran in cable television public relations, Bernadette Simpao, who has previously worked at such significant companies as AMC and Viacom, has just been hired by Apple to coordinate efforts within the company's public relations department to improve the content and applications related to the new Apple TV. In this way, you will help improve television shows, movies, applications, books and podcasts that Apple makes available to users in the iTunes store.
According to information we have learned from Variety, Simpao spent ten years of his Viacom career making various communication functionsincluding as Senior Director of Communications for Viacom International Media Networks, before joining AMC, the famous network responsible for hits like "The Walking Dead," a series that has garnered millions of followers.
His responsibilities during his time as a manager at Viacom included duties in advertising management targeting consumers even outside the United States, including networks like MTV, Nickelodeon, BET, and Comedy Central. From 2007 to 2009, he served as Communications and Public Relations Manager for BET Networks, according to his LinkedIn profile.
Jim Maiella, Vice President of Communications at AMC also spoke about Simpao's work at the company:
Bernadette is a very talented communicator, she is a person who mixes her valuable talent when communicating with the business experience in relation to the consumer. He is a great addition to the communications teams that make both AMC and IFC Films what they are, and I know both brands will benefit from your strategic point of view and perspective for the newsworthy events that power this business.