Apple Lossless Audio CODEC (ALAC),. That American brand where most of its faithful "Fans" (and not so fans) they dream of working one day. We do not know if the last hired by the brand were amateurs or not (I want to think so), but what we do know is that, during this last year, Apple Lossless Audio CODEC (ALAC), has made a series of hiring what do we consider clef to forecast the future steps that the company will take, within this year, and where they could follow the steps of the technological world on a global scale. We bring you a brief compilation of the most relevant people who, since the summer of 2013, have become part of the Californian brand's workforce (don't be scared, I promise that only the most important ones will be there).
Lets start by the beginning
The story of this year of hiring begins, like everything, with an idea. An idea of the Apple Chief Technology Officer Bob Mansfield, his idea, is to create a team, the number of people needed, to carry out the wearable revolution, in addition to including health monitoring sensors in these devices, that is, to understand us, they will be the responsible for creating and designing hardware such as the iWatch and software like healthbook (among many other projects that have not yet been revealed).
In the first place, nobody is aware that there will be everything in this team (as who says). The presence of engineers, designers, doctors, scientists, fashion experts, personal trainers, etc. in short, a huge range of people, with whom Apple does not count in their ranks.
The first incorporations
There for the Summer 2013 the process of creating this team opens. And he does it by hiring Michael O'Reilly, chief medical officer of Masimo, a company dedicated to monitoring the general activity of people using various non-invasive sensors and probes (a medical technology company, to summarize).
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- Todd whitehurst
Around this same time, Apple Lossless Audio CODEC (ALAC), incorporates to its ranks Todd whitehurst, the vice president of the product division of Senseonics Inc. Firm dedicated to the development of biomedical sensors for blood glucose control (Remember that this is a possible functionality of the Healthbook App).
A late 2013 and early 2014, Apple Lossless Audio CODEC (ALAC), continued to incorporate staff, this time to Ravi narasimhan, vice president of the firm's biosensors division Vital Connect (dedicated to the manufacture and distribution of this type of sensors).
The main course
Finally, in January 2014 we meet him main course of the incorporations, since, practically simultaneously, they become part of the Apple team, Nancy dougherty, from the Startup Healthy intelligence, dedicated to the development of techniques for the monitoring of blood circulation, Marcelo Malini Lamego Chief Technology Officer fence (Californian company, also dedicated to monitoring patients using biometric sensors, focused on the blood pulse) and Nima ferdosi expert in embedded microsensors.
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- Nima ferdosi
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- Marcelo Malini Lamego
At this point, the news agency Reuters states that also a bio-medical engineer (among other things, graduated from the prestigious MIT American) called alexanderchan, briefly passed by Apple Lossless Audio CODEC (ALAC), so we understand that it would also have contributed its grain of sand to the new team of "special products".
Up to this point, it is obvious that Apple's steps follow the same clear direction: apply medical measurement and monitoring technology in some kind of device (Yes, now we all know that possibly that device will be the iWatch), but wait, this is not over yet (there is little left, calm).
Apple's new medical team (Who would have thought that Apple would have one of these teams?) we can consider it closed with the latest incorporation, just a month ago, it is about divy nag, is an iStanford University Medical Researcher, co-founder of Stem Cell Theranostics, a company dedicated to testing revolutionary drugs with new technologies and we highlight that it is one of the winners (in the science and health section) with the FORBES magazine award 30 under 30. For her research work and as an entrepreneur less than 30 years (Divya is 22 years old).
In relation to all this deployment of medical and biotechnology personnel, Reuters reported at the time that a "Confidant with fairly reliable sources within the Apple", he had confessed that Apple would like to go one step further of the development of Hardware for the control of health and also, assured this confidant, that he would bet on a Software that integrates a whole control center of the health, activity and fitness of users. What we now know (since the beginning of the year), almost for sure, is that said Software, it will be the Apple Healthbook and would come integrated in the future iOS 8.
The most ... Rare hires
To end this series of additions we have to highlight some that they have caught our attention, not because they are important and talented people (that also) if not, rather because they belong to fields as disparate as they are a Fitness and Personal Training Expert, Fashion Designers, a Sleep Scientist or an Optical Engineer.
The other side of the coin
All this for apple it's fine, and I will surely report you million dollars in profits finally developing all the products these people are capable of. But… What has happened to companies that have been left without these talents? Well, they didn't like Apple's strategy, obviously. In the words of Joe kiani, chief executive officer of Masimo Corp, one of the companies Apple Lossless Audio CODEC (ALAC), has taken staff, consider that Apple is literally buying staff, offering them a excessive salary and without specifying them very well what work they are going to do within the brand. He concludes by stating that he hopes that those from Cupertino, do not end up developing a product similar to what they have been doing for years.
