One more year the Cupertino-based company again leads the ranking of the most valuable companies in the world, followed by Google and Coca-Cola. Apple's brand value in the market amounts to 178.1 billion dollars, well above its maximum rivals in the market such as Google, Microsoft and Samsung. Apple continues to lead the ranking despite the drop in sales of its flagship device, the iPhone, annual figures that we will see on October 25, when Tim Cook announces the company's financial results for the company's last fiscal quarter, Q4 together with the accounts corresponding to the entire fiscal year that ended on September 30.
Apple's brand value has been increasing steadily since the year since 2002, where it was worth $ 5,2 billion. Apple is a clear example of how a product ecosystem is capable of boosting the value of a brand, high-quality products with an integrated operation in all the company's ecosystems that facilitates the use and synchronization between them. But this year has not been as good as the previous ones since the increase in its value compared to the previous year has only been 5%.
Brands with the highest appreciation in the last year
Within the first ten positions only Coca-Cola, Toyota, Mercedes-Benz and GE are the only companies outside the tech industry, where in addition to Apple, Google and Microsoft we also find IBM, Samsung and Amazon. The company that has grown the most compared to last year's figures is Facebook with 48%, followed by Amazon with 33%, LEGO with 25%, Nissan with 22% and Adobe with 21%. Among the new companies that have entered this classification we find TESLA, Dior and HP. Interbrand is a company that conducts this type of study together with Forbes and BarndZ. In recent years, Apple has been climbing position until in 2013 it managed to obtain the first position, displacing Coca-Cola, a company that since then every year continues to decline in popularity.
