I consider it essential to work on what you like and with whom you like. Unfortunately, today there are not many privileged people who can do it. If you are lucky enough to be able to work in the workplace that fulfills you the most, sometimes the company where you exercise is not to your liking, and you end up throwing the blanket over your head and putting yourself on your own.
That has happened to Christopher stringer, a leading industrial designer who after 21 years working at Apple, has left the company and created a start-up to make a smart speaker. You have to have them very well placed to make that decision, without a doubt.
Christopher Stringer is a prominent industrial designer who has left Apple after 21 years of working in Cupertino. Stringer contributed to the design of a number of Apple products, including the iPhone and iPad originals, and was involved in the company's famous legal battle against Samsung over iPhone patents.
Stringer has presented more than 1.400 Patents in the United States and is credited with innovations related to the iPhone, Apple Watch, and HomePod. The patent list includes filings for Apple's loudspeaker spatial audio system.
Well, the gentleman in question has decided that his time as an Apple employee has come to an end and has left the company to create a new start-up. Named Sing, is raising funds to manufacture its new “Cell” smart speaker to compete with the HomePod and other smart speakers on the market, with its own superior computational audio processing.
The new speaker will be called "Cell"
Christofer Stringer wants to compete with the HomePod after 21 years designing at Apple.
Syng says they are using a combination of design and sound quality to create a new type of speaker. the financial times. Their first product, the loudspeaker «Cell", It will use" immersive rendering "and a novel audio format to create a" revolutionary "sound" indistinguishable from reality. "
As explained to its investors, Syng plans to launch a range of speakers, with the initial launch scheduled for the fourth quarter of 2020. In addition to expanding the loudspeaker range, Syng also hopes to bolster revenue by licensing its rendering technology to other loudspeaker manufacturers, as well as creating its own subscription service.
So far, the start-up has raised 15 million in funds, and aims to raise more after the launch of the first device. Considering the great worldwide acceptance of Amazon's Echo speakers, the Google Home, and the future appearance of a cheaper HomePod mini, it will be difficult for "Cell" to gain a foothold in the smart speaker market.