The audiovisual world is about to undergo great changes in the coming months. Apple's appearance on the scene with the programming it is preparing for Apple's future streaming network is yet another example of the concern among the networks.
A movement to retain customers and win a few, is the known partnership today between Canal + France and Apple, for which, the French chain will offer the possibility of purchasing an Apple TV 4K instead of the brand's decoder. Access will be made through the network's application, as in the case of Netflix, HBO, etc.
The advertisement includes the characteristics of the promotion. As of May 17, customers can choose an Apple TV 4K as a decoder, paying an additional € 6 per month.
In the words of the French chain, this is "the perfect showcase" for the chain's Premium exclusives, according to statements by the deputy general manager of the chain, Frank Cadoret to the magazine Variety.
We are proud to offer Apple TV 4K and our unique selection of programs to our millions of subscribers in France. Apple TV is the perfect showcase for our premium content exclusives, particularly movies, sports, and our original creations.
Meanwhile, Apple's Vice President of Apple Music and International Content, Mr. Oliver Schusser, contributed to the news that Canal + users can be the first to benefit from a "rich and easy to use" experience
We think Canal + customers will love using Apple TV 4K as a set-top box. Customers will be able to benefit from a rich and easy-to-use experience to watch their favorite Channel shows, as well as to access Apple services, including the App Store and Apple Music.
It is not the first time that Apple has partnered with an organization to collaborate in the sale of services and Apple hardware and company services. Something similar happened with the Apple Watch, when an agreement was reached with life insurance companies for the commercialization of the Apple Watch, together with the contracting of a policy.
It remains to be seen if the example of Canal + France is transferred to other European channels.
