We can say that the system of stores that Apple has around the world is "the envy" of technology firms and in this case it becomes more evident when we come face to face with reality. When you go to an Apple store you realize the number of people who come in to try, play, solve their problems with the devices and others (now with the coronavirus pandemic a little less) but This is not something that happens in other stores such as Microsoft's.
The company finally seeing that the profitability was being really zero in the stores that it has distributed especially in the United States and outside there in the city of London and Sydney has decided close most of them to avoid more expenses that in principle do not provide benefits.
Microsoft Experience Centers located in London, New York and Sydney
In principle, the stores that remain open are those in London, New York, Sydney and of course the one they have on the company's campus in Redmond. It seems that Microsoft did not fit in well with this store system like the one they have at Apple and as it cannot be otherwise once they have seen that there is no profit, it is best to close directly.
It is not something that any company likes and in this case, in addition, the price for closing the stores that it has distributed throughout the territory will not be free, Microsoft will have to pay about 450 million dollars for expenses from dismissals, rent of premises and others . The first Microsoft store opened its doors in 2009along with the advent of the Windows 7 operating system.
