And it is that today with the new Apple card, Apple Card, many of those present can remember that moment in 2004 when Steve Jobs himself wanted to launch his own credit card. At that time Apple failed but it must be borne in mind that the card was called the same as the one just presented on March 25, Apple Card.
In that year the company did not have any iPhone on the table and the Cupertino firm was focused on iPods and Macs as the main products, and it also began to play music with iTunes, so having a credit card for its customers could be a good way to win loyal customers as the former creative director of Apple, Ken Segall, confirms in his personal blog.
You can see this entry in the Segall's blog from this link, but to summarize it a bit we can say that what the now-defunct CEO of the company wanted was a way to offer free music to its users instead of giving points, something that used to be done when customers bought with their cards . Thus get free music on iTunes with iPoints, It could be a great way to gain users in iTunes and strengthen the ones they already had with this Apple Card. Obviously Apple would have taken a commission for each customer purchase with this card.
Little or nothing has to do with the moment or even the way of launching this current Apple Card with which Jobs tried to launch in 2004. In any case, the current card is already in the hands of some of Apple's employees and has a different approach to the one intended during those previous years at Apple. The new Apple Card comes in a titanium finish and from the hand of Goldman Sachs y Master Card and in this case we can say that it is real and already exists in the market.