The most veteran of the safe place who remember this successful campaign by Apple and related to Mac: Get a Mac. This huge advertising campaign echoed the benefits of having a Mac versus a "boring" PC and it also exposed some aspects of the PC compared to the new Mac. Obviously it caused a great impact since it was about 66 short but intense ads of a Mac and a human-shaped PC talking about the details of one and the other.
Obviously the idea of these announcements were not realized in a week, it is said that They spent seven months working for an advertising campaign that lasted about three years. and that surely more than one of those present has seen on YouTube. The team behind these ads remembers ten years later that great job and the chore it represented working for someone as demanding as Apple CEO Steve Jobs. This was the team responsible for this successful advertising campaign:
Steve Jobs is partly to blame for those three years of filming advertisements and it is that although it is true that he was the one who proposed them to make this series of advertisements, it was also Jobs who made them repeat a good number of ads for not being "perfect" as the creative director of the "Get a Mac" campaign recalls today, Eric Granbaum.
These are part of the legendary "Get a Mac" ads that they began to be launched in 2006, but there are several more:
Undoubtedly, these are ads that may not be liked by everyone and it is that they obviously have nothing to do with the current ads of the Cupertino company, but at that time what was best for Apple were this type of campaigns in which some aspects of PCs were highlighted against Macs. What is clear is that they marked a before and after.