It seems that 2019 will be a consolidation year for smart headphones, like the AirPods. Although the technological innovations of the AirPods delighted many users, the continuous improvements that will arrive in a market niche that still has a long way to go, we will have to competition from these devices is important in 2019.
One is expected intense round of innovations for the next few months. This may be one of the reasons why Apple does not release the second version of the AirPods, so that the competition does not immediately release a smart headset with more features. It is being a real game of poker.
For Apple, AirPods is one of the most successful products. To do this, you want to perfectly involve the headphones with the environment of Apple ecosystem. This week, our colleague Francisco wrote to us regarding the news of the next AirPods, according to analyst Kuo. In turn, he told us about the importance of AirPods in the Apple ecosystem.
We believe that AirPods are more than just headphones for Apple and will become increasingly important in the Apple ecosystem for the following reasons: (1) Switching costs are increasing for Android users from the iOS ecosystem. (2) This is an important device for AI / voice assistant services because you can easily enable the voice assistant. (3) The ear is a perfect detection area to detect various health data. It can be integrated with the Apple Watch to offer better health management in the future.
In relation to the issues of health, this week we have known an Apple patent in relation to AirPods, where a device with multiple sensors, to monitor heart rate and body temperature.
For Apple, the Apple Watch and AirPods can be a perfect substitute for the fall in sales of the iPhone. Apple knows the numbers: only 5% of Apple users have an AirPod, instead, it has more than a billion iPhone users around the world.
