While Apple TV users await the launch of the Amazon Prime Video application for this device, following Tim Cook's announcement last June At the developer conference, Amazon appears to be making moves to try to expand the number of users it currently reaches with its streaming video platform.
Amazon Prime Video is available to all users of the Amazon Prime service, through the annual fee that also offers other services such as priority access to offers and free shipping costs. Sources close to Jeff Bezos' company affirm that Amazon is negotiating with various production companies to offer its series and movies through Amazon Prime Video, sharing the income generated by advertising.
This new service, which would obviously be free for everyone and would allow advertisers to know with much more precision what type of people they are reaching and have detailed information by age range, gender, location, tastes ... In addition, being a service digital content creators would have almost immediate access to audience data, to establish some prices or others according to the audience of the same.
At first it seems that Amazon's idea is to make this streaming service free, ceasing to be available only to Prime users, but if it finally does, it will have to either lower the fee for this service or try to make up for it with some added service. If Amazon finally chooses this route, it would offer us a service very similar to Hulu, a platform with which you have access not only to its own content but also to live channels from the main North American chains.
Jeff Bezos's company has been negotiating with television networks, movie studios and others for a while to find content providers and see if they are interested in another way to generate income for your content. It seems that Amazon wants to create a free version of Spotify, a version that it was already considering three years ago but finally discarded seeing the little interest shown by both the movie studios and the main television channels, but in these last three years, the Consumption via streaming has evolved a lot and more and more users prefer to enjoy their series in this way instead of being aware of a specific time and day to enjoy their favorite television series.
