In mid-November we talked about Apple's interest in the Wondery podcast network, a platform that began negotiating with Amazon in early December, a negotiation that has finally come to fruition, as Jeff Bezos's company has just announced the purchase of the Wondery podcast platform.
According to the company, users will not see any changes, since all the content available in Wondery, will continue to be available as before. It will continue to be available as up to now is what users expect to hear, but we all know that it will not be, since sooner or later, the Wondery content will become available on the Amazon podcast platform exclusively.
According to Podtrac, a company that performs podcast measurements, claims that the Wondery network attracts more than 9 million Americans every month. Wondery is developing a large number of programs related to series and television programs, where Amazon is focusing much of its efforts in the world of video streaming.
Amazon has reported Wondery's purchase price, but the latest news regarding Bezos's company interest pointed to a figure close to 300 million, a higher figure than previously announced when rumors related to Apple's interest were made public.
Apple Podcast Still Stagnant
Apple was particularly interested in acquiring this company to relaunch your podcast platform, since this is one of the only ones that had not yet been acquired by Spotify or other podcast platforms that have grown so much in the last two years. Many of the most popular Apple Podcast shows have moved to other platforms where they do get monetization for their work, as Apple's promise to offer a monetization system has never been formalized.
