It seems incredible that Apple's sales are still on the highest level or at least that's what we see if we stick to the results announced for this fourth fiscal quarter. From Cupertino they see an opportunity to continue growing in 2016 consolidating a base of products already established within the company such as the iPhone, Mac and now the Apple Watch just presented this year.
According to the market figures for companies, this has meant for the company a revenue of $ 25 billion, something to which Tim Cook has pointed out: “The business for companies should not be underestimated […], I doubt that many people knew that we had a business valued at 25 billion dollars in this type of market built based on effort ago already many years. For now our influence is small but we are growing and deepening more and more ».
During the conference, Tim Cook was asked how he thought better capitalize on business needs, taking into account that the company's policy still does not have particularly important sales for this type of client when compared to the individual. The CEO of Apple responded that no change has been planned for now, he relies on companies associated with direct sales channels as well as having a "huge" global indirect sales channel from which companies.
In short, the company sold 48 million iPhones and earned $ 51,1 billion in revenue, comfortably exceeding last year's numbers, but below Wall Street expectations. The most important points of the conference were the following:
- Revenues for fiscal year 2015 were 234 billion dollars, 28% more than 51 billion more than during the same period in 2014, which curiously was the largest so far.
- Apple sold more than 300 million devices in the last 12 months.
- Completed 15 acquisitions.
- Apple now has $ 205 billion in cash.
- The rate of users who switched from Android to iPhone has reached its highest rate, 30% in the fourth quarter.
- Total iPhone sales were up 120% in mainland China.
- New record with $ 5,1 billion in service revenue in the fourth quarter
- 13.000 applications in the App Store for the Apple Watch, 1300 of them native to the Apple Watch.
- 40 million registered users of Apple News
- More than 15 million individual and family accounts using Apple Music, 6,5 million of them paid.
- 61% of devices are compatible with iOS 9.
- More than 50 companies are working on accessories with HomeKit.
- Tim Cook: "Apple has had a great first day of selling the fourth generation Apple TV."
- The iPad Pro about to start shipping in November.
- IPad currently has 73% of the share of tablets with a starting price of more than $ 200 in the US.