A few days ago I raised in "Apple and the Windows universe"The need for a price reduction in apple brand products that could be given in the form of incentives or concrete aid with the idea of further expanding quality products, especially in certain sectors such as education, which could thus take advantage of all the potentialities of iPhone and iPad especially.
Well, now we know that the Cupertino company, with Tim Cook at the helm, plans a new commercial strategy aimed at promoting sales, especially of iPhone, in physical stores of Apple Lossless Audio CODEC (ALAC),, Apple Store, where only 20% of the total sales of iPhones.
As we were already advancing in Applelizeds days ago, part of this campaign has already been launched through the gift of a € 40 gift card redeemable at iTunes o App Store for the purchase of a iPhone o iPad, or € 80 if we talk about a product from the series Mac. It is the campaign "Vuelta al Cole" what Apple Lossless Audio CODEC (ALAC), reactivates every year for the university sector and this year has been extended to iPhones.
Another idea I would have in mind Tim Cook would be to offer incentives for users of iOS replace your old models of iPhone for the latest models on the market. Along with this, the employees of the Apple Store would go out of their way to explain to customers the benefits and positive aspects of iOS compared to other operating systems, with special emphasis on the almost non-existent fragmentation of its mobile operating system compared to the competition from Android.
Also, if for the last trimester Apple Lossless Audio CODEC (ALAC), the so rumored was launched Low Cost iPhone, it would be more than likely an accentuation of the company's sales strategies and, therefore, an improvement in sales.
Source: 9to5 Mac
