That the Cupertino-based company is not a lover of social media is not something that should surprise us. Apple has accounts open on the main social networks, but the main one, Apple on Facebook and @Apple on Twitter, but none of them has been active since it was inaugurated. However, the company is making use of social networks to share with all its users information about the latest applications that reach the App Store, doubts about the streaming music platform Apple Music ... But it seems that Apple plans to launch the official account this coming Wednesday, September 7, in which the next iPhone 7 and perhaps the second generation of the Apple Watch will be presented.
As announced by Mark Gurman, now at Bloomberg, Apple has just activated the @Apple account on Twitter again, with the same image that we can see in the announcement of the next keynote, that type image with blurred circles, which indicates that perhaps the Cupertino-based company will begin to use this account that since it was created in September 2011, has not had any type of activity on the part of the company .
When in doubt as to whether or not it will be the official Twitter account, we can see how next to the account name is the corresponding verification. At the time of writing this article, the account has 188.000 subscribers, a number that is increasing every hour, and that will surely reach one million before the September 7 keynote begins.
Given that Apple only makes ads on keynotesIt can be understood that they use their accounts on social networks, since the technological media also take care of publishing any news or rumors related to technology. In addition, this way you avoid having to answer uncomfortable questions about your products, launches, etc.
