So far Apple did not mention its headquarters in Cambridge. The purchase of the VocallQ company was rumored in October 2015, but there was no firm communication. From today the Apple logo is on the facade of the building. It is striking that the apple logo is white, at least in the brand's stores. This time the apple is colored light blue, which indicates something different.
Apparently Apple would allocate the building at 90 Hills Road to research and development and more specifically to the implementation of Siri, although this point is not confirmed. VocallQ It would be a subsidiary or department under the University of Cambridge, whose purpose is natural language processing. It is his credit that we found collaborations with General Motors on speech recognition projects. Apple's 2015 purchase appears to have been worth $ 100 million. The Cambridge headquarters, measuring more than 2.500 square meters, would consist of two floors and would host 30 employees from both Apple and the local company.
The key to Apple's purchase was accuracy in voice recognition by VocallQ. The tests registered a success rate of 90%, compared to 20% for Siri.
In recent months we have detected a more intentional support from Apple to its assistant, more if possible with the Tim Cook's explicit support for Artificial Intelligence, whose main axis should be Siri. The samples by the company to this new technology are constant in various associations and publications.
Apple may want to differentiate its buildings with the logo at the entrance. In this way the visitor can know in advance what will be inside. For example: white is for Stores, blue for research buildings, and green for energy production. We will see how you approach this issue in the coming months.