Apple's apparent intentions to gain a foothold in the audiovisual content industry, either through the creation of a streaming television service, either through the creation of its own audiovisual content, or through a combination of both options. seems to find the most suitable way.
The current streaming video segment features powerful players like Netflix, Amazon, HBO, Hulu, and despite Apple's attempts to "put a good bite" into this segment, virtually all negotiations have come to a standstill.
Apple: proprietary content or licensed content?
Apple has the best hardware for broadcasting audiovisual content, Apple TV, however, lacks content with which to fill that device and thus significantly increase its market share. Yes, there is Netflix, there is HBO and there are many others, but what would Apple TV be without them? Spain is a good example. With a minimum content offer, Apple TV has not begun to emerge and interest with some optimism until the landing of Netflix in our country and the introduction of some applications such as VidLib or the RTVE app.
At least during the last couple of years, while the company prepared the new Apple TV with its own operating system and application store, among other features, Apple has shown its willingness to buy projects that can help promote not only this device, but also also its services such as Apple Music, accessible from iOS and Mac devices. But according to point the newspaper The Information, your interest in purchasing original content remains tepid.
According to this new report, Apple is not interested in entering into licensing wars for multi-billion dollar projects with rivals as powerful as Netflix or Amazon.
Apple bought an unscripted television series based on James Corden's popular "Carpool Karaoke" to promote its Apple Music service. And at the same time, he plans an original television series called "Vital Signs" and which has been described as a semi-autobiographical drama starring Dr. Dre, co-founder of Beats and current Apple executive.
Apple also met with representatives of the famous comedian Chris Rock earlier this year with the intention of reaching an agreement however the negotiations led nowhere and Rock eventually signed a 40 million dollar deal with Netflix for two. specials to air in 2017.
As this report points out, The lack of original Apple content is seen as a disadvantage for the company, potentially hurting its efforts to expand Apple TV's market share..
Not having an original [content] sheet hurts Apple's ability to differentiate its video streaming offerings against rivals like Hulu, Netflix, and Amazon, each of which now do their own shows that give them a lot of attention at the same time. than syndication licenses for television networks. That could hamper Apple's ability to increase market share for its video streaming device, the Apple TV, and lock out more people in the Apple ecosystem.
Conflicting signals to Hollywood
During the last years, Apple has been sending mixed and mixed signals to Hollywood about their interest in original content, adds the report.
Apple met with television producers and Hollywood studios with the idea of creating original television shows to offer exclusively on iTunes but around the same time, perhaps out of pride, Chief of Services Eddy Cue declared that Apple "does not she's in the business of trying to create television shows, ”but is willing to offer suggestions and guidance to producers whenever possible.
The iTunes window
Regardless of these intentions for the original content, Apple's policy to get bunnies for iTunes has been increasingly aggressive, relates this report. Apparently, the company negotiated with the producers of Michael Moore's documentary "TrumpLand" very early in order to secure iTunes exclusivity.
Apple has the right to offer "TrumpLand" on iTunes earlier than other online video services, in exchange for promoting it on the iTunes home page, according to a person involved in the discussions. Having Apple's promotional commitment is important enough to help get a movie funded, this person said.
Apparently, the main participants in these content negotiations by Apple are Jimmy Iovine, along with Apple Music executives Larry Jackson and Robert Kondrk.
