Throughout the year, the Cupertino-based company buys companies of all kinds mainly related to technology, for different reasons that they never share with the media. A few days ago, Apple confirmed the purchase of the company NextVR, a virtual reality company. Now it is the turn of the company located in Ontario (Canada) called Unductiv.
The purchase of this company, founded by professors from Stanford University, Waterloo and Wisconsin, is clearly focused on improving Siri, the oldest assistant in the world of technology, whose operation continues to be very similar to what it offered us in 2011, when it came with the launch of the iPhone 4s.
Apple has acquired the machine learning company Inductiv Inc, thus joining more than a dozen acquisitions related to the Artificial Intelligence of the technology giant in recent years. According to Bloomberg, the Inductiv engineering team joined Apple a few weeks ago to work on Siri, machine learning and data science together with John giannandrea, current head of Siri and who came to Apple from Google.
Inductiv uses Artificial Intelligence to automate the task of identifying and correcting errors in data, data that can be used to aid machine learning, a process that would help Siri reduce user dependency.
One of the founders of Inductiv, Christopher Ré, professor at Stanford, was also founder of one of the companies that Apple acquired in 2017. From Bloomberg they affirm that Apple is doing everything possible to improve the user experience with Siri by relying on machine learning and the most avant-garde artificial intelligence.
