This is not something new at Apple, far from it, and it is that donations tend to be common in the Cupertino company from time to time, either to fight AIDS or, as in this case, to protect the planet a little more. In this case it is a donation that goes towards the celebration of Earth Day.
In this case Apple Pay is the protagonist again and Apple will donate a dollar to Conservation International for each transaction carried out with the company's payment service, either in stores or in the Apple Store.
As in other cases, donations are limited to 1 million dollars. These types of operations tend to give Apple a very good image of a company committed to caring for the planet and the environment.
Conservation International is dedicated to protecting and ensuring that nature continues to survive, combining fieldwork with innovations in science, policy and finance. Conservation International has helped protect more than six million square kilometers of land and sea in more than 70 countries around the world.
This type of operation does not involve the customer any extra expense, that is, the customer will buy your product or the application and Apple will be in charge of making the donation of that dollar. It is a fairly common maneuver in Apple as we say at the beginning of the article And that in this case will start next Thursday, April 22.