The world of football today covers any corner of the world. To the extent that an American company like Apple also takes into account the event that is being held these days in Russia. Today is the World Cup final between Croatia and France and Apple winks at the finalists with a video, if they visit Apple's website today.
A short introduction is played when we enter the French Apple website. But a small intro also welcomes us when we decide to enter the Apple Croatia website.
We know the information from the Apple news website iphone addict , who discovers these intros and transfers it to his readers. In each of the webs, we see a 3 minute video that represents symbols of each country, as if they were flapping in the wind, with characteristic elements of each of the selections. In the French case, flags and soccer balls appear. But if we see the video of the Croatian website, the flags are replaced by flames and hearts, showing the passion of its fans and players.
Once reproduced, the website of each country appears as we know it. It is not usual for Apple to make changes to its website, with symbols of the day, but It is to be appreciated this type of initiatives that show a certain empathy of the company with its clients. In addition, it recognizes the interest that soccer has among many of its clients in Europe, South America and Asia.
Even so, it is not the only action that Apple takes for this football event, among them: it added actions to Siri in relation to the World Cup, something similar it did with Apple News and the advertising campaigns of the Mac and iPhone were focused on the World Cup. Other actions by Apple in this regard have occurred with the death of Steve Jobs, the Shot on iPhone advertising campaign or Global Accessibility Awareness Day.
