Apple Lossless Audio CODEC (ALAC), "Think different" from the beginning. The Apple I, recently auctioned for a "modest" $ 388.000 and that we could classify as the first personal computer in history, was designed and built by hand in a garage by two visionaries, Wozniak and Jobs. In its own origins we can already appreciate that distinctive and different touch of Apple Lossless Audio CODEC (ALAC), that is still alive today. It was the decade of the seventies, a time when a social, political and economic environment was lived very different from the current one, the world immersed in a climate of permanent tension in which a large number of young people began to put their ideals into practice in different areas influenced by the libertarian culture of the moment.
The official birth of Apple Lossless Audio CODEC (ALAC), the first of April 1976 coincides in time with the revitalization of a environmental movement that it had already taken its first steps back in the 1973s and that it was now beginning its true social expansion under the aftermath of the XNUMX oil crisis. Apple Lossless Audio CODEC (ALAC),, as a company, inherited part of that nonconformist spirit from its co-founder Steve Jobs and practically from the beginning, but especially for two decades Until now, it has shown itself as a company fully committed to the environment.
Today there are still many people, companies, institutions and governments that systematically turn their backs on all kinds of policies aimed at the conservation and regeneration of the planet we inhabit, without going any further than the US government itself. But there are even fewer who invest money and resources not only in contributing to environmental defense, but also in explaining it in great detail and in a transparent way, a term that is very fashionable and demanded by today's society in multiple sectors.
Navigating through the website of Apple Lossless Audio CODEC (ALAC), we will be able to verify that level of commitment and transparency to which I refer. The information provided by the apple company in this regard reaches a level of completeness that is simply unknown to many companies throughout the planet. This pro-environmental activity of Apple Lossless Audio CODEC (ALAC), is based on two main axes or objectives: the reduction of CO2 emissions and the reduction of greenhouse gases through the search for the highest possible energy efficiency, for which it carries out multiple actions, some that have reached me surprise, as we will see below.
The environmental footprint of the bitten apple.
It is the impact that a company leaves on the environment throughout all production processes. On its website, Apple Lossless Audio CODEC (ALAC), It shows what its level of environmental impact is and, with an aptly didactic tone, it breaks down the different areas that make up its environmental footprint:
- manufacturing: reduction of the volume of materials used and elimination of toxic products.
- transport: one of the main strategies is to reduce packaging, in this way, the space occupied by products and their packages is reduced and each trip allows transporting a greater quantity of products.
- use of products: use of components that require less energy use by users, search and implementation of more efficient energy sources and use of software that controls the energy consumption of products.
- product recycling.
- facilities: since around the beginning of 2010, the Cork, Elk Grove or Maiden facilities have been fully powered by renewable energy using biogas batteries, solar...
It should also be noted in this work that Apple Lossless Audio CODEC (ALAC), It explains on its website how the calculations are carried out, not limiting itself to providing a simple technical data. It also does so by specifying the evolution of the environmental impact product by product. In this section we can discover specific actions of the company in favor of reducing its environmental footprint such as "The 1600 employees who go by biodiesel bus every day", the existence of a program of Shared bikes"In Apple Lossless Audio CODEC (ALAC), or the installation of charging stations for electric vehicles.
Renewable energy and energetic efficiency.
"The use of renewable energies has increased 114% in the facilities of Apple Lossless Audio CODEC (ALAC), around the world" going from 35% in 2010 to 75% in 2012. This is achieved through three specific actions: consuming as little energy as possible from an efficient design of the facilities, producing own energy (fuel cells, solar parks ...) and purchasing of renewable energies when their direct production is not possible. And all of the above is directly linked to an additional effort to design products that consume the least energy possible; in the words of Apple Lossless Audio CODEC (ALAC),, "Since 2008 we have reduced the average consumption of our products by 40%" How? Designing "Adapters that consume the least when not in use" and coordinating "The hardware and software to save energy". All this is also a joy for our pockets.
Apple recycling program.
Everything seen so far is completed with the "recycling program of Apple Lossless Audio CODEC (ALAC),”, Aimed at preventing us from improperly disposing of our obsolete products in exchange for a discount on the renewal of the product in question.
This "green and transparent" attitude It ends up being outlined with a whole series of product-by-product environmental performance reports that includes aspects such as its impact on climate change, the toxic substances NOT present (specifically, all products created after 2008 are free of PVC, BFR and lead ), its energy efficiency, what will be its recycling process and the environmental footprint it will leave on the planet, as well as the manufacturing materials and their efficiency. And of course, all these reports are freely available in digital format, not printed, which is a further help to the conservation of the environment, as well as the promotion of digital formats in music, ebooks, applications or films, which They eliminate physical formats, lowering prices and reducing pollution derived from manufacturing and / or transportation processes.
This has been a brief analysis of an attitude that has seemed important enough to me to be highlighted. It is evident that publishing all this series of measures and results, Apple Lossless Audio CODEC (ALAC), it advertises and contributes to its good image, which does not imply that we cannot positively assess its efforts in favor of the conservation and regeneration of our planet, something of which many, beginning with the governments themselves, should take note.
I encourage you to explore their website and reported in more detail not only about this green attitude of Apple Lossless Audio CODEC (ALAC),, if not to learn much more about the subject.
SOURCE: Apple Lossless Audio CODEC (ALAC),