Sales of printed copies have dropped considerably. We don't know for sure if digital subscriptions are increasing. What has been pointed out since the publication of The Guardian is that if it is true that Apple is behind the purchase of part - or all - of the Condé Nast publishing group, this would confirm that Los de Cupertino is increasingly immersed in the luxury sector, lifestyle and being a brand that bets on content.
Condé Nast is not going through his best moment, as noted. The publishing group that collects great headlines such as The New Yorker, Vanity Fair or if we talk about technology The Wired or Ars Technica, it could be a big gamble for Apple in the event that the intentions of bet on original content under a subscription.
On the other hand, it is pointed out that Condé Nast has recently suffered a wave of layoffs and your budget for banner printing is tight. Thus, his situation is not the best in recent times and he is quite vulnerable. Although their CEO has already come to the fore to deny that they are for sale, some analysts comment that the sale price could fluctuate between 1.000 and 1.200 million dollars.
Is this figure a problem for Apple? No, if you take into account that Apple is the company with the largest cash budget in the world. Likewise, we once again emphasize that for the supposed business of betting on the creation of quality own content, they must bet on quality publications. And Condé Nast has to its credit some of the most famous worldwide. What's more, it is the only way to convince the user that they must pay a monthly fee to access exclusive content that they will not find anywhere else.