At Apple, they continue to work on expanding the catalog of series, films and documentaries available on their streaming video platform. But also, do not miss the opportunity to bring out some of the values of the company. The last example is found in the partnership with Redford Center.
Apple and the Robert Center have teamed up to launch this organization's second annual film competition. It consists of a film project for young people that uses the Apple Clips application and that aims to raise awareness about environmental issues.
One of the judges for this contest is Lisa Jackson, Apple's vice president of environmental policy and social initiatives. As stated by Robert Redford, actor and co-founder of the Redford Center:
It is time to give the reins to our young people and encourage them to become the designers of their future. Young people have the optimism, energy and fresh perspective we need to meet our environmental challenges. We must honor their efforts and support them as leaders.
From Variety claim that Apple's involvement is one of its shares of the Department of Equality and Racial Justification of the company. Lisa Jackson states that:
Young people are leading the movement to raise awareness around the need for environmental action. We are thrilled to partner with the Redford Center to raise the voices of young people and empower them to create content that inspires real change and fosters justice around the world. Because there is no justice without environmental justice.
In the edition of the Redford Center Stories Challenge 2021, young people have to choose one of the three proposed themes and they must make 90-second movies with the Apple Clips app for 10-14 year olds.
Each film can be made by one or more students, with a limit of 24 and they must be made together with a teacher or tutor. This contest offers over $ 10.000 in prizes plus Apple gift cards.
