Apple's interest in acquiring its competitor Tidal has been rumored for quite some time. In fact The Wall Street Journal published last June that Apple was "in talks" to acquire the streaming service. However, the Controller of Apple Music Jimmy iovine told Buzzfeed «We go our own way, we are not interested in acquiring a streaming service »
In the same interview, Iovine did not deny that conversations had taken place, but they were only contacts. Until now, some analysts believed that Apple's purchase of Tidal was about to come as a coup against the 40 million subscribers that Spotify recently announced.
Actually, the purchase of Tidal in terms of the number of subscribers, would have reported the company to acquire 4 million subscribers, remaining at 21 million if we take into account the figure announced by Apple at the beginning of September.
For those who do not know Tidal, is a streaming music service. They have wanted to differentiate themselves from the competition in two ways: the use of an algorithm capable of giving a better sound quality with less file weight or with a better payment of royalties to artists.
Tidal prices are around € 9,99 for the standard version y € 19,99 for the premium version with high fidelity sound and noise suppression.
Tidal is two years old. Founded by the Swedish company Aspire. Later, various artists attracted by the original idea of the brand entered the capital. Among them we find: Beyoncé, Rihanna, Kanye West, Alicia Keys, and Madonna, although the most representative head is the rapper Jay Z who bought the company in March 2015.
It seems that the company is in low hours, presenting 28 Million losses, double that of last year. Which is why we think apple today does not see it as a competitor or ally in its fight to lead the streaming music market.