Apple has officially announced some major changes coming to the app store, including the new announcements who will be present when users search for content. That particular new feature is called 'search ads' or in English 'Search Ads', and a dedicated page details how the new features will work. Search Ads is a quick way for developers to promote their work within the digital store, but that's different than what people would see in a search result. standard search.
Apple exposes several different sections, including one highlighting that the 65 percent all downloads in the App Store they come directly from the searches performed. Apple also says that the new system is a "More efficient use of an advertising budget", pointing out that developers will only have to pay when a user clicks on their ad.
Search Ads is an efficient and easy way for you, promoting your app within the United States App Store search results, to help people discover or re-establish dialogue with your app the moment they are looking for apps like yours. Designed to provide users with a secure search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.
The search ads within the App Store, will be launched in beta form from Monday June 13, and Apple plans to fully release it sometime this fall.
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