The changes are coming to the Apple leadership.

It has been more than a year talking about the changes that could take place and that are being carried out in Apple Lossless Audio CODEC (ALAC),; they surprised us with the four inches, iPad mini with design lines at least striking, as well as a very renewed iOS 7 and the possibility of a Low Cost iPhone. Today, two days after a Keynote Without any surprise it has been noticed what we were fearing, those of Cupertino are changing the course of the company.

All these changes will have given many headaches to all staff, both internally at Apple with hundreds of decisions, as well as to all its shareholders and the competition, but seen this way, Where is the consumer? It has become one more number, to which yes, it is still treated in a more «close»Than any other technology company.

That said, Apple should know and in fact will know that it lives thanks to the consumer, as well as any company not only in the technological field, but those of Cupertino are one of the few that have achieved an impressive number of loyalists to the brand, from some who They buy it just for having a bitten apple in their hands, even those who worryingly want to have any product that is presented in their elaborate Keynotes, and we get into this topic, because this is where Apple has dedicated itself to change course, but ... why?

During these last two years it has been seen that companies like the unmentionable one around here «Samsung«They are gaining the ground that Apple had appropriated and that it seemed, nobody could take it away from them, in addition to many smartphones that the rest of the companies took out, none of them could face the iPhone. But that began to change and both began to have something to distinguish themselves from, even leaving Apple behind. All this did not seem to matter to anyone, most of us remained faithful to our iPhone and we hoped that those from Cupertino would put out something innovative that would not give rise to any comparison with the rest of the terminals.

You could say yes, the iPhone 5S and with a improved camera that achieves spectacular results, as well as a novel fingerprint reader to forget about any unlock patterns. So even with all this, in the environment of Apple and the technological advance in general it has not surprised at all, since practically all the pieces and news that it was going to have with respect to the iPhone 5 were known, even months before its presentation. But outside of this Why won't it impress? The reason is that it has been overshadowed by the great news of this recent Keynote, the iPhone 5C, which represents a change in the concept that Apple has had so far as a company. Not only because of the misleading idea of ​​iPhone Low Cost that has been given, but also because of the desperation they have shown to get more sales and expand the strategy of marketing with a new model to announce. Here comes the question of whether I really needed a plastic iPhone (no matter how good polycarbonate it may be) and reach more consumers, an iPhone that has really been designed for Chinese market, now booming.

In this blog and the vast majority of its readers, we want Apple to also be a champion in number of sales and that they can proudly say that they are one of the largest and most powerful technology companies in the world, but if they have achieved all this it is because loyalty of your users, earned with this touch Think Different that those of Cupertino have always had. From my point of view, Apple has been until now a company that was governed by its ideals and that in one way or another conveyed a feeling of superiority, since the competition was drinking from its hand and copying with discretion or without it what they were going presenting. But the tables have turned and Apple is betraying itself, we can see it in how plastic materials have been underestimated, a larger iPhone or even the "ridiculous" idea of ​​getting an iPad mini and all these criticisms now we have them for sale.

Even so, after all the bad feelings that have been thrown at Los de Cupertino, Apple continues to be a company that offers products of the highest quality and that is far from the rest of the competition, but the apple company has stopped to be so "differences»To become a huge multinational in search of profits. And without being able to avoid it I finish with the phrase that you will all have in mind; this with Jobs did not happen.