Apple has become one of the most influential brands in the world and one of the ones that puts the most imagination into its advertising methods. There is no doubt that in order for a brand to gain importance and achieve a privileged place in any market, it is not only necessary to have innovative and differentiated products, but also to give great importance to the processes of building the brand itself and a clear marketing strategy through all types of media and media.
Apple's business since 1976 has been evolving in time within the technology industry adapting to the times and innovating. Apple has managed to magnify its image by creating an icon.
The bitten apple is today everything a recognized symbol after which products of great demand and popularity such as the Mac, iPod, iPhone and iPad have been established year after year. The appearance of each Apple product is accompanied by a hype and marketing strategies with the aim of attracting the greatest number of looks and causing the maximum possible impact on the market. We are all aware that even speculation about upcoming products has repercussions on the company's stock market values.
Advertising campaigns for Apple products have been deployed through all kinds of media and media, from television to the press, radio, outdoor advertising, and of course through the Internet, where its popularity has become a Social phenomenon. The latest news takes us to just a few days ago, since it is difficult to ignore the great campaign that those from Cupertino are currently doing with respect to the concept "Designed by Apple". Apple has not been content with just TV commercials, but in recent days has started running two-page ads in newspapers to give a new fresh air boost to the campaign.
One of the editions of Toronto Star newspaper in USA it has a double page in which an advertisement appears in which a man appears wearing an iPhone on an armband while exercising with the phrase "Designed by Apple."
Clearly, part of Apple's success lies in careful planning of marketing strategies and continued exposure of its brand through the media. In this sense, we can consider the company as one of the great factories of advertising creativity that perfectly understands the evolution of the advertising market and the importance of its impact through the internet and social networks.
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Source - 9to5Mac
