Apple launches the first announcement of the new Macbook Pro with all the essence of the brand

Every product that goes on the market has to carry advertising support and the new 2016 Macbook Pro was not going to be less. Coinciding with the start of the Christmas campaign, Apple has presented its new computer to the general public and the main actor is the new OLED bar known as touch Bar.

The video integrates elements that identify Apple, such as: dynamism, clear images and elaborate messages. All this combined with a melody that, although somewhat classic, gives it the rigor and forcefulness only as a Macbook deserves. Whoever wants to identify it, it is the well-known piece «William Tell Overture»

The video presents an endless number of light bulbs that they use as a metaphor: The light bulb as an idea, as a concept, as a revolution, as the creation of something new or fascinating. The video is a achievement of light bulbs that light up, peak and explode. It is a metaphor as from the smallest (images of a simple paper clip, electricity, fire are used) it can be transformed into the largest.

Following the scheme of other announcements, especially related to the automation sector, the expected Mac appears only at the end, on a black background that gives it more brilliance. The camera then zooms to see the Mac on the entire screen. On your screen, a light bulb identical to the previous ones appears and the sequence of the light bulb in the foreground. Then a finger starts to operate the Touch Bar and moves back and forth in the sequence of the light bulb, which lights until it explodes.

This action is repeated several times, to show the viewer the ease of use and the fluidity of the images on the Touch Bar. We check in the ad the absence of all kinds of jerks or freezing of the images, as we saw in the last keynote.

As a final sentence, Apple says:

Ideas move the world. We present a tool to make all ideas come true. The new MacBook Pro.

A month full of advertisements from Apple awaits us teaching us all the virtues of the new equipment that will delight more than one.