Apple has done it again, has published new videos for the Earth day 2017 in which he shows, in a cartoon sequence, his recycling robot LIAM, among other situations. As you know, Apple has always taken into account that its products, as well as its manufacturing processes be as green as possible.
The videos that we attach below are already available on the company's official YouTube channel and have been created, as we have been able to find out, by the director of Apple, Lisa Jackson and her team.
Apple has created new videos related to how green the company is when it comes to the environment as well as highlighting, once again the capabilities of your LIAM recycling robot. These ads have been created to be displayed at Sustainable Brands 2017, a conference held in Detroit attended by business leaders committed to adding value to the brand they represent through sustainability.
This conference was attended by the Apple Director of Operations and Initiatives, Sarah Chandler and has focused his speech on making clear what is the next challenge for Apple in terms of its production centers, that is, be able to create a closed loop supply chain, thus reaching practically 100% use of the materials of the recycled products that it manages. Lisa Jackson already said last April:
We are really doing something that we rarely do, which is, announce a goal before we have figured out how to do it.
So we are a little nervous, but we also think that it is really important, because as a sector we believe that is where technology should go.
LIAM, the robot that appears, will play an important role in helping Apple achieve its goal. Apple plans to duplicate technologies like LIAM's, as well as strengthen its recycling program apple renew.
