One more year Apple surprises us again with another advertisement focused on feelings and family ties through memories. As always, the aesthetic that accompanies the ad is magnificent with planes of great beauty and a careful post production achieving an atmosphere more typical of a movie trailer than an advertisement.
I say this because really tells us about a story behind the ad in which without transmitting any thoughts through words, he knows how to tell the story only with gestures and images. Apple's expertise is undeniable for the viewer to be able to identify the ad almost instantly without even seeing the product.
This is something that has always fascinated me, they show the product "little" but teach it in such a way that they make the viewer see that said product is the vehicle to get to feel what the characters in the ad feel, that is, in this case the grandmother remembers her youth when listening to a musical composition with an iPad Mini that the granddaughter had previously created (protagonist of the ad) through your Mac and that's where they achieve that effect I'm talking about, they don't show the product as something cutting edge technologically speaking, but as an advanced tool with which to achieve something as simple as being able to move a family member and that this in turn is as beautiful as composing a dedicated song with a Mac. A gift that, like the disc shown in the advertisement, can transcend time beyond the material.
I personally liked it and I think it is a success to show the Mac as I have explained previously. Without further ado I leave you with the video so that you can check it out for yourself.
https://www.youtube.com/watch?v=WRsPnzcZ1VY
as a suggestion you could place the videos directly from youtube, the video upload integrated in the post is quite annoying. regards!