Lately it seems that Apple is very busy in terms of hiring and new jobs, without going any further not too long ago it was carried out the recruitment of Musa Tariqformer marketing executive at Nike in addition to the renowned Angela Ahrendts. In short, internally there are many changes happening that a priori lead to think that within the company the saying of "raise fame and go to sleep" has no place.
Now enough jobs have appeared on Apple's job website to fill jobs in the retail chain stores In relation to the marketing of the company, that is, Apple wants to improve the ideas about a new approach by Apple in the use of social media to increase interactions between users and the sales of its retail chain of stores.
These positions include a Store Events Manager and a Global Customer Loyalty Manager. These new positions appear as complementary to the position of Director of Digital Marketing occupied by the aforementioned former Nike executive, Musa Tariq. This tells us that Apple wants to give greater importance to social networks such as Twitter, Facebook and other means to communicate with existing and potential customers.
- Senior Events Manager: would be responsible for maintain a global brand history Within the online store, through events, marketing programs with different content as well as creating marketing programs that offer a unique and unmatched experience for the customer. In addition, the work is also of «community», through the construction and implementation of a global strategy with the objective in the strategic markets and in the introduction of the brand in the emerging markets.
- Program Manager - Loyalty, Global Retail Marketing: Its role will be to design, implement and support the new learning and service strategies to ensure the Apple brand is exceptional from conception to execution. "You must help Apple achieve its broader goals of deepening customer loyalty and building community."
