Since Apple Pay came to light, numerous movements have been made so that this new service is welcomed by more and more customers. Now a new door opens, and It will allow you to make instant donations to non-profit associations.
In this way, Apple makes it easy for the user to donate quickly and easily, to different NGOs that have joined the project "A touch of giving with Apple Pay". In a totally secure way and using the fingerprint, from now on we can be more charitable to those who need it.
Non-profit organizations are very diverse: from global, like UNICEF, to emerging and specific companies, specialized in providing coverage to a needy sector, such as American Heart Association (American Heart Association).
For now, most of the non-profit organizations involved in this project are North American, but Apple has already warned that it will begin to extend this idea to all its markets.
Donating has never been so easy: By eliminating the need for registration, forms, account creation, and security for the payment platforms used, Apple Pay enables instant donations to backers.
As stated on the company's official website:
Jennifer Bailey (Vice President of Apple Pay): “We are making paying with Apple Pay incredibly easy. The websites and applications that make use of this tell us that the purchases made thanks to this service have doubled. We therefore believe that Safely and easily offering support to charities will have a significant impact on the communities that need it most.«
The NGOs that currently have payment through Apple Pay are:
- American Red Cross
- American Heart Association
- charity:water
- Children's Miracle Network Hospitals
- COPD Foundation
- Crohn's & Colitis Foundation of America (CCFA)
- Doctors Without Borders / Médecins Sans Frontières (MSF)
- Feeding america
- GlobalGiving
- International Rescue Committee
- (RED)
- St. Jude Children's Research Hospital
- Save the Children
- The Nature Conservancy
- The Water Project
- UNICEF
- Wnet
- World Vision
- WWF (World Wildlife Fund)
