This is one of those things that does not reach everyone but it is not ruled out that in the future they may. The 'Lose Your Wallet' event will take place on June 23 and will end on June 25, at this time all those users who make their purchases with the payment method in the more than 30 establishments adhered to the promotion in Hayes Valley and Marina, in San Francisco, they will benefit from discounts with gift cards and many more surprises. This is not another push to make purchases through Apple's payment system in the United States.
What is clear is the date and place of this first event, but it is not so clear if it will be the only one held by those in Cupertino or it will expand to more places in the US. It may be that in the not too distant future this type of promotion could be carried out in more places in the country, which would mean benefits for the merchants themselves, users and obviously for Apple.
Nothing is known about the details and gift cards that they will offer to pay with Apple Pay, this is something that will be seen during the promotion. Obviously, payments must be made using a compatible iPhone or Apple Watch. According to some analysts when 2017 ends Apple Pay will have reached 86 million users worldwide, so the figures are quite good if we consider that not everyone can enjoy Apple Pay and that in some countries like Spain, it is only available with one bank and two more "add-ons".