The renovation of a brand that is no longer being very striking can lead to many possibilities of growth or a definitive loss. Apple could be thinking about a brand renewal iPhone according to a report from Business Insider.
No longer satisfying the iPhone brand?
The iPhone has been on the market since 2007; with the first generation of iPhone great changes came in the thinking of a society, a iPhone It represented a high social status for a person, however, every two years the device underwent a complete renovation, sometimes in tow of other technology companies also dedicated to the sale of high-end mobiles.
But something has happened in recent years with the brand iPhone, no longer sells as in its first generations, people no longer see as something so striking to have a iPhone or some product of the Apple company. It does not represent something exclusive for a client, that something that motivates us to follow the line iPhone towards their new generations.
Renew or not the name iPhone?
We wonder if brand renewal is necessary iPhone, but what would be the name that meets the expectations? Will all customers be satisfied with the new brand? These are questions we ask ourselves when an illustrative report on market declines for any brand comes up.
El iPhone 6s and 6s Plus It once again gave a good boost in sales but it still continues the status that was achieved with the first generations of products iPhoneIt should be noted that when Steve Jobs was CEO, there was another concept at Apple about what people like.
Some of the Steve Jobs touch has been lost at Apple, and more at the iPhone, now only functionalities are highlighted more, and a bit of aesthetics. Right now a 6s iPhone Plus it is being one of the fastest (mobile) terminals with its 64-bit architecture.
We will see how the brand continues to evolve to see if the change is really necessary or is it just one more rumor that is filtered on the network.
Source: Business Insider