Well, one may think that this video that we show below stinks of advertising, just like that at first glance. But if we think a moment later, neither Apple needs to promote itself with a musician, nor "Oak" Felder you need Apple's money.
So I'm still a naive, but it may just be that the composer is delighted to work with him. apple environment, and those of Cupertino are already doing well these promotional videos. No dollars involved. Strain?
Warren "Oak" Felder is a Los Angeles-based Turkish-American songwriter and record producer nominated for Grammy awards of the music. He is known for his work as part of the production duo Pop & Oak, and was nominated for a Grammy Award in 2015.
Felder has to his credit three BMI Pop awards and writes and produces songs for artists such as Demi Lobato, Sabrina Carpenter, Britney Spears and Rihanna, among many others. His songs appear on the great world charts.
Apple shared a new video today on its YouTube channel taking a behind-the-scenes look at how Oak Felder works on creating new themes, how his MacBook Pro it is important for your daily work. The nearly seven-minute new video titled "In the Studio with Grammy-nominated Music Producer Oak Felder" offers a careful look at how Felder thinks and feels about music production.
The video shows Felder in creative mode producing a new song. On the way, talk about the musical production, creating their own unique sound, working with the best artists in the world, and what it means for young musicians to have access to technology so powerful that has never been possible before.
Felder explains in the video that before if you had a good idea, in order to express it and share it with others, you had to spend U.S. dollar 2.000 daily in renting a recording studio to make the first tests so that others could listen to that new song with a minimum of quality. Now we have very powerful technology in-house for young artists and they can develop their creative zone faster, edit faster, cheaper and better.