For several days, Apple has been sending emails to all users who are still making use of the trial period that Apple gave away at the time of the launch of its streaming video platform, a trial period extended twice and ending in July.
In the hope that more people will renew and not cancel the subscription, Apple plans to start in July a large number of premieres like the second season of Ted lasso, The Morning Show y EES. In addition, the series premiere is expected in September. Foundation (based on the novels by Isaac Asimov) and Jon Stewart's return to television.
In the email you sent to users who are still enjoying the free period, Apple reminds you of all those pitches, in a movement that seems like a litmus test to see how loyal the users who have so far enjoyed Apple TV + for free are.
This litmus test will reveal to Apple if its commitment to streaming video is still green or has begun to ripen, despite the fact that the available catalog content continues to be non-existent, being the own catalog made up of 87 television programs and films its only base.
The bet on high-budget movies seems to be Apple's bet, a bet that it's bread for today and hungry for tomorrow. In particular, I still think that as long as I do not reach an agreement with a production company to have a base catalog to choose from when the new titles that are incorporated into the catalog have already been seen or are not interesting, it is essential.
Apple Lossless Audio CODEC (ALAC), has never released Apple TV + subscriber figures, in part because most of them were not really paying the corresponding fee, but were taking advantage of the gift that Apple gave them, so they cannot be counted as regular customers.
