The Christmas season is coming and with it the uncertainty of whether or not Apple will participate in the Black Friday. As you know, last year was the first year in which Apple decided that it was not going to participate in the offers that day, all promoted by the director of retail stores, Angela Ahrendts.
It seems that things remain the same and Ahrendts has stated at the Fast Company's Innovation Festival in New York that his stores They will not participate again on that day because it is the best for their workers and for the economy of the company.
Black Friday has been celebrated in the United States for many years and is that on dates before Christmas, thousands of shops prepare discounted products for a somewhat special Friday they called Black Friday.
When Apple participated in that day of discounts we could find computers and devices of the brand in addition to accessories for them at a lower price as long as they were not the new models that did not have a discount.
That day the physical Apple Stores were full and they became a real madness for the workers themselves who or supplied it. Ahrendts is aware of this and it is what he will have studied with the other Apple executives. It affirms that that day is better not to celebrate it at Apple because customers and their workers deserve fair attention.
As you know, if there is one thing that characterizes Apple, it is that the treatment they want to give in their stores is exquisite, although there are exceptions with some employees. He also points out that since on that day they have to lower prices in many products, they are in the situation that it is poorly served and the company earns less.
For all that and you know what other internal decisions Apple has decided that this year it will not participate in Black Friday either and who knows if this decision becomes final.
