Apple must be upset to learn that the Swiss watch company Swatch has managed to seize the commercial registration of the phrase One more thing. Yes, the phrase made famous by Steve Jobs and with which it was symbolized that those of Cupertino had prepared a new and innovative launch.
From what you see it seems that Apple is raising blisters in the world of watches in Switzerland and that is why the Swatch company has decided to start touching the nose of the giant Apple. The best way to give them a lunge is by registering their famous and celebrated phrase, which from now on they will not be able to use, at least until 2024.
The Swiss company filed the registration request on last november and it is now when it becomes public that he has finally gotten away with it. It is not the only phrase they have recorded and it is that although Apple has registered the already known "Think Different" that it already used in its famous advertising campaign, now Swatch has registered a variant, "Tick Different".
For now, those of the bitten apple have not made any comment about it and we do not expect them to do so either, yes, surely somewhere they come out in such a way that the Swiss company reconsiders and cede the rights to what is now owned to Apple. Greater mountains have fallen.
Finally, remember that Tim Cook has not used this phrase in any Keynote after Steve Jobs' death, right up to the presentation of the Apple Watch.
